100% natural ingredients, no wired stuff

Dates, done right.

Smooth date paste + chocolate-covered Medjools. The natural sweetener for people who love dates but hate the work.

The range

Two products. Zero excuses.

Pick one. Pick both. Either way, your sugar habit is about to get a serious upgrade.

The jar that started it all.

Date Paste

Smooth Medjool date paste. Open, stir, done. No pitting, no blending, no drama.

€9,00

Dangerous. We warned you.

Pistachio chocolate covered dates

Whole Medjools dipped in dark chocolate. Tastes like dessert. Qualifies as a snack.

€9,90
Save 3

Can't choose? Take both. We won't judge.

The idea

Sugar is the problem. Dates are the fix.

Most sugar swaps taste like compromise. Date paste doesn't. One jar, endless uses, zero guilt.

No Pitting

Every date is already pitted and blended smooth. Just open and stir.

No Blending

No soaking, no food processor, no mess. It's paste from the jar.

No Chunks

Completely smooth. Stirs into anything without leaving bits behind.

Open
Stir
Done
Honestly, it’s not even close

Sweeten the deal.

An unbiased comparison of your sweetener options. (*Extremely biased. We’re the date paste people.)

UpDate
Date paste
JamHoneyYour fave choc spread
No refined sugar
Actually fills you up High in fibre
Just fruit, nothing weird Single whole-food ingredient
Vegan
Nothing you can’t pronounce
Pairs well with Everything, honestlyToast. Just toast.Yogurt & teaA spoon. At midnight.
Basically made of 1 ingredientFruit + sugar + pectinJust honeySugar, palm oil & 6 other things

* We’re not saying the others are bad. We’re just saying we’re better.

Open & stir into

Sweeten basically everything.

One smooth paste, endless uses. Swap it in anywhere you'd reach for sugar, syrup or honey.

Coffee & lattes

Coffee & lattes

A spoon in your oat-milk latte.

Explore recipes →
Oats & yoghurt

Oats & yoghurt

Stir through warm or cold.

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Baking

Baking

Refined-sugar-free treats.

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Smoothies

Smoothies

Natural sweetness, blended in.

Explore recipes →
The ingredient
100%

Medjool. Nothing else.

Medjool is the king of dates — bigger, softer, naturally sweeter. We use nothing else and we never will.

No added sugarNo pittingNo blendingNo added sugarVeganGluten-free